
Unlock Epic Savings: Your Ultimate Guide to Finding and Using an Ocado Discount Code in 2025
In the grand symphony of modern life, the weekly grocery shop has transformed from a tedious chore into a streamlined, click-of-a-button affair. At the forefront of this revolution in the UK is Ocado, the online-only supermarket that has won hearts with its vast range, impeccable service, and, most notably, its partnership with the beloved Marks & Spencer. But let’s be honest, while convenience is king, getting a brilliant deal is the crowning glory. That’s where the hunt for the elusive Ocado discount code begins.
Whether you’re a seasoned Ocado veteran or a curious newcomer ready to dip your toes into the world of premium online groceries, this guide is your treasure map. We’re going to delve deep into the world of Ocado vouchers, uncovering how to find them, how to use them, and how to maximise your savings on every single shop. Forget aimlessly searching; it’s time to shop smarter, not harder.
Why Shop at Ocado? More Than Just Groceries
Before we dive into the nitty-gritty of discount codes, it’s worth a moment to appreciate why Ocado has become such a household name. Unlike its competitors, Ocado doesn’t have physical stores. It’s a tech company as much as it is a retailer, famous for its giant, automated warehouses where robots (known as the “hive-grid”) whizz around picking and packing your order with astonishing accuracy. This focus on technology translates to a better customer experience: fewer substitutions, fresher products, and reliable one-hour delivery slots.

The real game-changer, however, was the partnership with Marks & Spencer in 2020. Suddenly, you could get all your M&S favourites – from Percy Pigs and posh ready meals to high-quality fresh meat and bakery treats – delivered right to your kitchen table alongside your regular weekly staples. Combine this with a vast inventory that includes everything from big-name brands and niche artisan products to an excellent own-brand range, and you have a one-stop-shop that’s hard to beat for quality and choice.
The Golden Ticket: Finding Ocado Discount Codes for New Customers
If you’ve never placed an order with Ocado before, congratulations – you are in the best possible position. Online retailers fight hard for new customers, and their most generous offers are almost always reserved for first-timers. These introductory deals are designed to give you a taste of the service at a lower price, hoping you’ll be so impressed that you’ll become a loyal shopper.
A typical new customer discount code for Ocado offers a significant saving, often structured as a certain amount of money off a minimum spend. For example, you might find offers like:
- £20 off your first shop when you spend £80 or more.
- 30% off your first order.
- Free delivery for your first few months.
So, where do you find these golden tickets?
1. The Ocado Homepage
Your first port of call should always be the Ocado website itself. They almost always advertise their headline new customer offer prominently on their homepage. It’s direct, it’s official, and you can be sure it’s valid. Look for banners at the top of the page or pop-ups when you first visit.
2. Referral Schemes
Do you have a friend who already raves about their Ocado deliveries? Ask them for their referral code! Ocado’s “Refer a Friend” programme is a win-win. Your friend gets a reward (often a voucher for their next shop), and you get a fantastic discount on your first order, which is often even better than the public-facing offers.
3. Reputable Voucher Code Websites
A quick search on major UK voucher and deals websites will usually bring up the latest new customer offers. These sites aggregate codes from across the web, making them a convenient place to check. Just be sure you’re using a well-known, reputable site to avoid expired or fake codes.
4. Leaflets and Mail-outs
Sometimes the old-fashioned methods work best. Ocado occasionally runs local marketing campaigns, dropping leaflets through letterboxes with exclusive introductory offers. Keep an eye on your post – you might just find a welcome discount waiting for you.
A word of caution: Always read the terms and conditions. New customer codes will have a minimum spend requirement (excluding things like tobacco or infant formula) and an expiry date. Make sure your basket meets the criteria before you get to the checkout.
What About the Rest of Us? Ocado Vouchers for Existing Customers
Okay, so your new customer halo has faded. Does that mean the deals dry up completely? Not at all. While vouchers for existing customers are less common and often not as generous, they do exist. You just need to be a little more strategic.
Check Your Inbox
This is the most important channel. Make sure you are opted-in to receive marketing emails from Ocado. They frequently send out personalised offers and vouchers to their loyal customers. This could be anything from a £5 off voucher if you haven’t shopped in a while, to exclusive access to sales or a discount on a specific category of products they think you’ll like based on your shopping history.
The “Offers” Tab is Your Best Friend
While not a “code” in the traditional sense, the “Offers” section on the Ocado website and app is a goldmine of savings. It’s packed with hundreds of products on promotion at any given time, including multi-buy deals, half-price items, and special M&S offers. Make a habit of browsing this section before you start your main shop.
Seasonal Promotions
Keep an eye out around key events like Easter, Bank Holidays, and especially Christmas. Ocado will often run site-wide promotions or release specific vouchers to help you save on your big festive shop.
A Step-by-Step Guide: How to Use Your Ocado Discount Code
You’ve found a code – brilliant! Now, how do you actually apply it? The process is refreshingly simple.
- Fill Your Basket: Do your shopping as you normally would, adding all your M&S treats and weekly essentials to your online trolley. Remember to keep an eye on the minimum spend if your voucher requires it.
- Head to the Checkout: Once you’re happy with your selection, click on the basket icon and proceed to the checkout page.
- Find the Magic Box: On the final payment screen, before you confirm your order, look for a box labelled “Add a voucher” or “Enter promotional code”. It’s usually quite easy to spot.
- Enter and Apply: Carefully type or paste your code into the box. Be mindful of capital letters and any potential typos. Click the “Apply” or “Add” button next to the box.
- Check Your Total: You should see the page refresh and the discount amount deducted from your order total. If it has worked, you can proceed to pay. If not, double-check the code and its terms and conditions. It might have expired, you may not have met the minimum spend, or it might not be applicable to the items in your basket.
Beyond the Code: Supercharge Your Savings with Ocado Smart Pass
If you find yourself shopping with Ocado regularly (say, once a week or fortnight), then the single best way to save money over the long term isn’t a discount code, but a subscription to their Smart Pass service.
Think of it as a VIP membership for grocery shopping. For a monthly, bi-annual, or annual fee, you unlock a host of benefits that can easily outweigh the cost.
What do you get with a Smart Pass?
- No Delivery Charges: This is the headline benefit. Get free delivery on any order over £40, any day of the week, including the popular weekend and evening slots that can otherwise cost up to £6.99 a time.
- Exclusive Discounts: Smart Pass members always save at least 10% on a massive range of popular brands and M&S products. Look for the little Smart Pass star icon as you shop.
- Priority Access: Get first dibs on the highly sought-after Christmas delivery slots. This alone can be worth the membership fee for many!
- Free Gifts & Samples: Ocado often includes free samples of new products in Smart Pass members’ orders and you’ll get an anniversary gift each year you’re a member.
- Exclusive Sales: Gain access to members-only clearance sales with savings of up to 50%.
If you place just two orders a month, the savings on delivery charges alone can often cover the cost of a monthly pass. For frequent shoppers, it’s a no-brainer.
More Ways to Save at Ocado (Even Without a Code!)
Becoming a savvy Ocado shopper means looking beyond the voucher box. Here are a few more pro tips to keep your grocery bills down:
- Shop the Ocado Own-Brand Range: Don’t just default to the big names. Ocado’s own-brand products, from pantry staples to fresh produce, are often fantastic quality and significantly cheaper than their branded counterparts.
- Look for “Bundle” Deals: Ocado often groups products together in meal deals, such as a “Pizza Night” bundle or a “Dine In for Two” offer from M&S, which can offer substantial savings compared to buying the items individually.
- Filter by “Price Low to High”: A simple but effective trick. When browsing a category, use the sorting tool to list the cheapest items first. It helps you quickly identify the best value products.
- Book Off-Peak Delivery: If you don’t have a Smart Pass, be flexible with your delivery slot. Mid-week, daytime slots are usually much cheaper than evening or weekend ones.
Insider Tips for a Smarter Ocado Shop
Finally, a few bits of wisdom gathered from years of online grocery shopping to make your experience even smoother:
- Use the “My Favourites” Feature: Once you’ve done a shop or two, Ocado will start to learn your regular purchases. You can quickly add all your favourites to your basket, saving time and reducing the chance of impulse buys.
- Edit Your Order: One of Ocado’s best features is the ability to edit your order right up until its cut-off time (usually the evening before delivery). This is perfect if you forget something or change your mind about a meal.
- Appreciate the Colour-Coding: Notice how your shopping arrives in different coloured bags? It’s not random. They’re colour-coded by type (freezer, fridge, pantry) to make unpacking a breeze. It’s a small detail that shows their commitment to service.
Shopping with Ocado offers a premium experience, but it doesn’t have to come with a premium price tag. By taking advantage of a new customer discount code, keeping an eye out for existing customer offers, and employing smart shopping strategies like the Smart Pass and browsing the offers section, you can enjoy all the convenience and quality of M&S and more, delivered to your door for less. Happy saving, and happy shopping!